Become the Agency Every Caregiver Wants to Work For
We help home care agencies build a magnetic employer brand and a locally-ranked job board that turns the staffing crisis into your competitive advantage.
40% of home care business cite staffing as their #1 barrier to growth in 2026
3x more applicants when business have a strong employer brand vs. none
43+ years of branding expertise behind every AgeTech Marketing engagement
#1 local job board rankings for "nurse near me" and care role searches
Two Problems Are Quietly Killing Agency Growth
In 2026, home care agencies face a perfect storm. Without solving both issues simultaneously, growth stalls — no matter how good your care is.
The Staffing Shortage
HHAs, CNAs, RNs, LPNs, DSPs, and therapy staff are in fierce demand. Agencies that can't attract and retain quality caregivers are forced to turn away clients — and revenue — every single day. Job boards and generic postings simply aren't enough anymore.
The Client Growth Ceiling
You can market aggressively for new clients, win them — then be unable to serve them because you don't have staff. Growing your client base and your caregiver pipeline must happen in parallel, with a strategic brand that attracts both audiences at once.
Our approach
The AgencyGo Employment Branding System
We combine 43+ years of branding mastery with cutting-edge local SEO to make your agency the most attractive employer in your market — and keep it that way.
01
Employer Brand Identity
We craft a compelling employer value proposition (EVP) that defines why top caregivers should choose your agency — covering culture, compensation, schedule flexibility, career growth, and community mission.
02
Dedicated Career Site & Job Board
Powered by GoHire.io, your agency gets a branded career hub — separate from your client-facing site — that ranks locally for high-intent searches like "CNA jobs near me" and "home health aide hiring."
03
Local SEO for Recruiting
We optimize your job board pages for every key role: HHAs, CNAs, RNs, LPNs, DSPs, PTs, and more — so when caregivers search locally, your agency appears at the top.
04
Employee Story Campaigns
Real testimonials from your current staff — in video, written, and social formats — show prospective hires exactly what it feels like to work for your agency. Authentic voices beat any ad spend.
05
Social Recruiting Strategy
We build a social media presence that celebrates your team, shares open roles, and keeps your agency top-of-mind for passive candidates who aren't actively searching — yet.
06
Ongoing Brand Management
Employment branding isn't a one-time project. We monitor, refresh, and evolve your brand as your agency grows — with monthly reporting on applicant volume, source quality, and hiring outcomes.
Your Own Locally-Ranked Job Board — Built to Win
Most agencies post to Indeed and hope for the best. That strategy is expensive, competitive, and completely invisible to candidates searching locally for a role in your specific community.
Through our partnership with GoHire.io, we build a dedicated, SEO-optimized career site on your domain — then rank it for the exact terms your ideal candidates are searching right now.
- Dedicated career pages per role type (HHA, CNA, RN, LPN, DSP, PT/OT)
- Locally-optimized content ranking for "[role] near me" searches
- Mobile-first application experience to reduce drop-off
- Automated follow-up sequences to keep candidates warm
- Applicant tracking integrated with your existing systems
- Ongoing SEO maintenance as Google's algorithm evolves
Frontline
Home Health Aides (HHAs) / Personal Care Aides (PCAs)
Frontline
Certified Nursing Assistants (CNAs)
Frontline
Direct Support Professionals (DSPs)
Clinical
Home Health Registered Nurses (RNs)
Clinical
Licensed Practical Nurses (LPNs)
Therapy
Physical & Occupational Therapists (PTs, PTAs, OTs, COTAs)
Our approach
From Staffing Struggle to Employer of Choice
Our proven 5-step process gets your employment brand live and ranking in as little as 30 days.
01
Brand Discovery
We uncover your culture, values, and what makes your agency truly different as an employer.
02
EVP Creation
We craft your Employer Value Proposition — the core message every candidate will see.
03
Career Site Build
We launch your GoHire-powered job board, optimized for your target roles and local market.
04
SEO & Content
We write locally-optimized pages for every role, targeting high-intent search terms.
05
Amplify & Grow
We launch social campaigns, gather employee stories, and monitor monthly performance.
Why Top Caregivers Choose Our Clients' Agencies
- Working with this team completely transformed our online presence. Our leads doubled within three months.
Johnny Drescher Happy Customer
- Our SEO traffic grew steadily month after month, with noticeable improvements in rankings and qualified leads.
Maria Stenger Happy Customer
- They don’t just run campaigns—they think like partners. Clear communication, real results, and total transparency.
Tom Facinoli Happy Customer
- Working with Langley has been a pleasure! His attention to detail and timeliness are 2nd to none.
Don McKenny Happy Customer
- Very professional booth at trade show. Langley was a great help, very transparent and knowledgeable. Highly recommend !
Dylan Happy Customer
Branding Expertise Since 1983
Langley Holland graduated from Virginia Tech in 1983 and has spent over four decades immersed in the art and science of brand building. As President of Seelutions — the parent company of AgeTech Marketing — Langley brings a rare combination of deep branding heritage and modern digital strategy to the home care industry.
AgeTech Marketing was born from a clear insight: the home care industry faces two simultaneous crises — finding clients and finding staff — and both require the same underlying solution: a brand that commands trust, loyalty, and attention in your local market.
Our AgencyGo system is the result of decades of brand thinking applied specifically to the world of home care, and we're proud to help agencies grow with confidence — on both the client and caregiver side.
Langley Holland
President, Seelutions / AgeTech Marketing
Virginia Tech, Class of '83
43+ Years in Branding
Home Care Marketing Specialist
Seelutions / AgeTech Marketing
GoHire.io Partner
Ready to Become the Business Every Caregiver Wants to Join?
Schedule a free 30-minute discovery call and we’ll show you exactly how the AgencyGo Employment Branding system can transform your recruiting in your specific market.
No obligation. No pressure. Just a clear strategy built for your market.